Table of Contents

MarketWatch: Personal Care - February 2008 - Customization appears to be a rising trend in personal care, as this month's Personal Care MarketWatch reveals. With consumers demanding more personalized products, customizable products could reach other sectors in the near future.

Product Code: bfcm0240

 

Publication Date: 05-Feb-2008


Overview

Introduction

The Personal Care MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from December 15 2007 - January 14 2008.

Scope

·         Category coverage: personal care

·         Geographic coverage: global

Report Highlights

Datamonitor's Personal Care MarketWatch provides monthly insight into the key events in the personal care industry

Reasons to Purchase

·         Gain monthly insight into the key events across the personal care industry

·         Learn more about the news, analysis and opinions of your industry


DATAMONITOR VIEW

1

CATALYST

1

SUMMARY

1

INDUSTRY UPDATE

2

News in Brief

2

NEW PRODUCTS REVIEW

3

Customers demand a more individual approach to skin care

3

Shaving Creams, Gels & Accessories: top fragrances in new launches

6

New personal care launches by category, September-November: lipstick gets off to slow start

7

Product claims: new personal care launches, September-November

8

FEATURE ANALYSIS

9

2007 "Build a Better Mousetrap" New Product Innovations of the Year

9

NEWS

11

Headlines

11

Linkwell to distribute Energeta's products

11

IGI announces marketing agreement for Miaj product line

11

AMDL to open JPGreen Health and Personal Care Center

11

Vertical Branding appoints new director

11

Herbalife promotes Jerry Li to general manager

11

IBM to integrate Unilever's procurement operations in Latin America

11

Kao to launch new liquid laundry detergent

11

Salton acquires APN Holding

11

Ascendia enters into recapitalization and debt restructuring agreement

11

Physicians Formula's president to join company's board

12

Ocean Bridge partners with Union-Swiss

12

Avon Products partners with financial expert to empower women

12

SonicScrubbers appoints SVP of manufacturing and product development

12

P&G appoints new director

12

Too Faced and Fuze launch lip gloss

12

Unilever Nederland and Unilever Belgium merge - report

12

L'Oreal selects ZenithOptimedia for its media buying business in France

12

Aussie promotes hair care products through Aussome Hair Day

12

GCF to handle P&G Fund's philanthropic administration

13

SEC closes inquiry of Usana

13

COMPANY SPOTLIGHT: AVON PRODUCTS

14

Business Background

14

SWOT Analysis

16

Strengths

16

Weaknesses

17

Opportunities

18

Threats

20

APPENDIX

22

Further Reading

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Index

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ABOUT MARKETWATCHES

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ABOUT MARKETWATCHES

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Editors

24

Ask the analyst

24

Datamonitor consulting

24

Disclaimer

24

List of Tables

 

Table 9: Leading global personal care launches by category, Sept-Nov 2007, plus growth compared to the same timescale the year before

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Table 2: Key Facts

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Table 3: SWOT Analysis

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List of Figures

 

Figure 1: Revlon Custom Creations SPF 15 Foundation

4

Figure 2: Avon Anew Clinical Advanced Dermabrasion System Treatment

4

Figure 3: Tahitian Noni Moea Spa Body Souffle

4

Figure 4: Soraya Beauty Creator Kuracja Dotleniajaca Koralowa Maseczka Gleboko Nawilzajaca

5

Figure 5: Origins Modern Fusion Skin Transforming Catalyst

5

Figure 6: Max Factor Vivid Impact Dual Color High Definition Highlighting Mascara

5

Figure 7: Shaving Creams, Gels & Accessories: top fragrances in new launches

6

Figure 8: Product claims: new personal care launches, September-November

8