Table of Contents

Premium Company Profile: Kirin Brewery Holdings Company, Limited - Detailed profile of Kirin Brewery Holdings Company, Limited including corporate strategy, value chain presence and SWOT Analysis

Product Code: dbcm2341

Publication Date: 29-Oct-2007

---

Overview

Introduction

Kirin Brewery strives to become an integrated beverage provider by developing its health food and functional food business, along with internationalizing the whole business.

Scope

· Contains corporate strategy, value chain presence and SWOT Analysis

· Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

· Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Report Highlights

Kirin Brewery is a manufacturer of alcohol beverages, soft drinks, and pharmaceutical and food products. The group currently sells more than 37% of all beer, happo-shu and new genre products consumed in Japan, and its brands dominate the respective categories of happo-shu, chu-hi RTDs, and new genre.

In 2006, Kirin's Nodogoshi brand was rated as the most popular new genre drink in Japan, with a market share of 40.5% and sales of 493 thousand kilo liters.

Although company is expanding its presence in other countries, it is still dependant on Japan for majority of its revenues. During fiscal year ending 2004, 2005 and 2006, Japan contributed 87.2%, 86.7% and 85.8% of the total revenues, respectively.

Reasons to Purchase

· Access all the important information and analysis on the company in a single report

· Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

· Gain access to company's adjusted five year financial data along with key ratios and market capitalization

---

Overview	1
Catalyst	1
Summary	1
Table of Contents	2
tables	3
Company Structure	4
Company Overview and Key Facts	4
Business Description	5
Alcohol beverages	5
Overview	5
Financials	6
Soft drinks	6
Overview	6
Financials	6
Pharmaceuticals	6
Overview	6
Financials	6
Others	7
Overview	7
Financials	7
History	8
Company Locations and Subsidiaries	10
Head Office	10
Other Locations and Subsidiaries	10
Company Financials	11
Overview	11
Revenue by Division	11
Revenue by Geography	11
Products and Services List	13
Major Products and Services	13
List of Products/Services	13
List of Brands	14
Competitors and strategic business relationships	15
Top Competitors	15
List of Competitors	15
Suppliers and Partners	16
Strategy	17
Vision	17
Company Statement	18
Strategy	22
Create renewed growth in the domestic alcohol beverage business	22
Move further towards becoming a comprehensive beverages group	22
International expansion of Kirin's business	22
Develop the health food and functional food business	22
Accelerate growth in pharmaceuticals	23
Pursue a financial strategy that maximizes corporate value	23
Adopt a new group management structure	23
Inorganic growth	23
Corporate Social Responsibility	25
Overview	25
Community commitment	25
Environmental commitment	25
Risk management and product quality	26
SWOT Analysis	27
Overview	27
Strengths	28
Strong market position in new genre market	28
Collaborative relationships	28
Strong research and development capability	29
Weaknesses	30
High dependence on Japanese markets	30
Poor financial performance	30
Opportunities	31
Group Vision 2015	31
Growing beer consumption in Asia	31
Alliance with Mercian Corporation	32
Threats	33
Industry consolidation	33
Declining Japanese non-alcoholic beverages market	33
Liquor tax in Japan	33
Value Chain Analysis	34
Overview	34
Raw material	35
Overview	35
Manufacturing	35
Overview	35
Distribution and sales	35
Overview	35
Marketing	36
Overview	36
Key Employees	37
List of Key Employees	37
Financial and Operational Overview	38
Financial Overview	38
Key Industry-specific Ratios	41
APPENDIX	42
Data Definitions	42
Ask the analyst	42
Datamonitor consulting	42
Disclaimer	42
List of Tables
Table 1: Kirin Brewery - Key Facts	4
Table 2: Kirin Brewery - Other Locations and Subsidiaries	10
Table 3: Kirin Brewery - Revenue by Division, 2005-2006 (JPY Mn)	11
Table 4: Kirin Brewery - Revenue by Geography, 2005-2006 (JPY Mn)	12
Table 5: Kirin Brewery - List of Products and Services	13
Table 6: Kirin Brewery - List of Brands	14
Table 7: Kirin Brewery - List of Competitors	15
Table 8: Kirin Brewery - SWOT Analysis Summary	27
Table 9: Kirin Brewery - Value Chain Analysis	34
Table 10: Kirin Brewery - Key Employees	37
Table 11: Kirin Brewery - Financial and Operational Highlights, 2002-2006 ($ Mn)	38
Table 12: Kirin Brewery - Key Industry specific ratios (2002-2006) ($Mn)	41
Table 13: Kirin Brewery - Data Definitions	42

---