Table of Contents

Premium Company Profile: Casino Guichard-Perrachon SA - Detailed profile of Casino Guichard-Perrachon SA including corporate strategy, value chain presence and SWOT Analysis

Product Code: dbcm2481

 

Publication Date: 06-Feb-2008


Overview

Introduction

Casino Guichard-Perrachon (Casino) is positioning its Casino brand as a national brand instead of a private brand. To further its brand positioning effort, the group launched an advertising campaign on television in France. The group also introduced more than 400 new products in its stores in 2006.

Scope

·         Contains corporate strategy, value chain presence and SWOT Analysis

·         Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

·         Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Report Highlights

Casino Guichard-Perrachon operates a chain of retail outlets in France and worldwide. The group has operations in other countries such as the Netherlands, Argentina, Uruguay, Venezuela, Brazil, Colombia, Thailand, Mauritius, Vietnam and Madagascar. The group has a comprehensive own label offering which provides better margins than national brands.

The group operates under banners such as Geant, Leader Price, Casino Supermarche, Franprix, Monoprix, Petit Casino, Eco Service, Vival, Spar, Extra, Pao de Acucar, CompreBem, Sendas, Extra Eletro, Exito, Ley, Pomona & others, Liberted, Disco, Devoto, Cada, Q'precios, Big C and Cafeterias Casino and others.

Casino operates its own logistics and transport facility through its subsidiary Easydis. The group has its own central buying unit EMC Distribution, with representative offices covering five production zones: China, South East Asia, Sub Continent, North Africa, and North and South America.

Reasons to Purchase

·         Access all the important information and analysis on the company in a single report

·         Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

·         Gain access to company's adjusted five year financial data along with key ratios and market capitalization


Overview

1

Catalyst

1

Summary

1

Table of Contents

2

Tables

3

Company Structure

4

Company Overview and Key Facts

4

Business Description

5

Overview

5

Europe

5

France

5

Netherlands

8

South America

8

Argentina

8

Uruguay

8

Venezuela

8

Brazil

9

Colombia

9

Asia

9

Vietnam and Thailand

9

Indian Ocean

10

History

11

Company Locations and Subsidiaries

14

Head Office

14

Company Financials

15

Overview

15

Revenue by Division

15

Revenue by Geography

15

Products and Services List

17

Major Products and Services

17

List of Brands

17

Competitors and strategic business relationships

18

Key Competitors

18

Suppliers and Partners

19

China zone

19

Sub continent zone

19

South East Asia zone

19

North Africa zone

19

North and South America zone

20

Shareholding Structure

21

Strategy

22

Company View

22

Strategy

24

Overview

24

Organic growth

24

Strengthening the Casino brand

24

Streamlining of business operations

25

Growth through strategic partnerships

25

Establishing competitively differentiated store formats

25

Corporate Social Responsibility

26

Overview

26

Environment

26

Community

27

Employees

28

Suppliers

29

SWOT Analysis

30

Overview

30

Strengths

31

Strong market position

31

Comprehensive own-label offerings

31

Strong financials

31

Weaknesses

33

Weak returns and turnover ratios

33

Weak performance by Leader Price stores

33

Lack of presence in emerging markets

34

Opportunities

35

Growth in private label products

35

Growth in online retail spending

35

Streamlining business operations

35

Strategic partnerships

36

Brand positioning strategy

36

Threats

37

Stiff competition

37

Increasing labor costs in France

37

Economic slowdown in the Eurozone

37

Value Chain Analysis

39

Overview

39

Wholesale

39

Procurement of stock

39

China zone

40

Sub continent zone

40

South East Asia zone

40

North Africa zone

40

North and South America zone

40

Operations and distribution

41

Transportation

41

Sales

41

Physical stores operation

41

Online sales

41

Key Employees

42

List of Key Employees

42

Key Employee Biographies

43

Jean-Charles Naouri

43

Antoine Guichard

43

Andre Crestey

44

Didier Carlier

44

Abilio Dos Santos Diniz

44

Pierre Feraud

45

Henri Giscard d'Estaing

45

Jean-Marie Grisard

46

Philippe Houze

46

Marc Ladreit De Lacharriere

47

Gilles Pinoncely

47

Henri Proglio

47

Gerald De Roquemaurel

48

David De Rothschild

49

Frederic Saint-Geours

49

Catherine Soubie

50

Appendix

51

Ask the analyst

51

Datamonitor consulting

51

Disclaimer

51

List of Tables

 

Table 1: Casino Guichard-Perrachon - Key Facts

4

Table 2: Casino Guichard-Perrachon - Revenue by Division, 2005-2006 (E Mn)

15

Table 3: Casino Guichard-Perrachon - Revenue by Geography, 2005-2006 (E Mn)

16

Table 4: Casino Guichard-Perrachon - List of Products

17

Table 5: Casino Guichard-Perrachon - List of Brands

17

Table 6: Casino Guichard-Perrachon - List of Competitors

18

Table 7: Casino Guichard-Perrachon - Key Shareholders

21

Table 8: Casino Guichard-Perrachon - SWOT Analysis Summary

30

Table 9: Casino Guichard-Perrachon - Value Chain Analysis

39

Table 10: Casino Guichard-Perrachon - Key Employees

42