| Case Studies |
| Feature report |
Customized makeup case study: capitalizing on consumer individuality demands
This report on customized makeup forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at Prescriptives, Clarins Dr Olivier Courtins My Blend and Revlon Custom Creationstential, analysing how the rise of the individualism trend has encouraged a growing number of brands that tout customizable benefits.
Buy this case study to gain insight into the methods used by important industry players to give them a competitive edge,
and to identify specific areas for operational improvements.
Click here for more information... |
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| More reports |
| Nude and Care skincare case study: creating high-end organic skincare for mainstream markets |
8-Oct-08 |
$295 |
This case study focuses on how the two ranges, which were recently launched in the UK, are marketed to appeal to consumers. |
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| B_E_E case study: creating an ethical and profitable cleaning brand |
9-Sep-08 |
$295 |
This case study highlights how it has been successful in the home cleaning market in New Zealand by producing true green products. |
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| Clorox Green Works case study: launching green products to encourage growth in stagnant markets |
26-Aug-08 |
$295 |
This case study looks at how Clorox has successfully entered the natural cleaning product category, enhancing its performance in the stagnant household products market, despite accusations of greenwashing. |
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| Borba case study: developing edible beauty products in the growing nutraceutical market |
11-Aug-08 |
$295 |
This case study focuses on the US skincare company Borba, and how it has developed a range of oral beauty products that capitalize on the functional trend with a "beauty from within" proposition |
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| Aveda case study: adapting to the changing developments in ethical consumerism |
7-Jul-08 |
$295 |
This case study examines the changing concept of ethical consumerism and how Aveda has been able to remain relevant in this evolving field. |
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| Procter & Gamble shampoo case study: addressing individualism trends in the haircare market |
13-Jun-08 |
$295 |
This report explores business practices across a variety of disciplines and business sectors. |
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| Gillette Fusion case study: developing a US$1 billion brand |
5-Jun-08 |
$295 |
This case study looks at the development and marketing of the razor, to find what has enabled it to grow so strongly in a short space of time. |
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| Lush case study: operating as a successful, independent ethical retailer |
5-Jun-08 |
$295 |
This case study looks at how the personal care retailer has managed to retain its independence while other similar outfits are being taken over by larger operations. |
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| Burt's Bees case study: retaining brand values in natural personal care following acquisition |
28-Apr-08 |
$295 |
This case study looks at how Burt's Bees is planning to retain its original business focus following its acquisition by the bleach giant Clorox. |
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| PZ Cussons case study: staying focused on personal care |
12-Feb-08 |
$295 |
This case study looks at how the company has adapted its three leading personal care brands - Imperial Leather, Original Source and Charles Worthington - to suit modern consumer tastes. |
| Industry Guides |
| Feature report |
Fragrances: Global Industry Guide
The global fragrances market grew by 3.2% in 2007 to reach a value of $27,708 million. In 2012, the market is forecast to have a value of $31,940 million, an increase of 15.3% since 2007.
Buy this report today to spot future trends and developments, inform your business decisions and add weight to presentations and marketing materials.
Click here for more information...
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| More reports |
| Household Products: Global Industry Guide |
21-May-08 |
$1495 |
Spot future trends and developments and inform your business decisions with this Industry Guide. |
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| Hand & Body Care: Global Industry Guide |
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Add weight to presentations and marketing materials and save time carrying out entry-level research with this Industry Guide. |
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| Make-Up: Global Industry Guide |
28-Feb-08
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Inform your business decisions and add weight to presentations and marketing materials with this Industry Guide. |
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Facial Care: Global Industry Guide
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Spot future trends and developments and inform your business decisions with this Industry Guide. |
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| Suncare: Global Industry Guide |
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Add weight to presentations and marketing materials and save time carrying out entry-level research with this Industry Guide. |
